By collecting information from the thousands of pet stores across the country, a new data-driven analysis by The Guardian has revealed the best way to target your marketing efforts.
A study by TheGuardian, based on the findings of over 40 million consumer data, reveals the best ways to market and market in your niche in a number of industries.
For the pet food industry, the biggest opportunity is in the highland parks and horticulture sector, where the average spend per consumer is $15 per year.
The data was collected over the course of six months by pet food companies PetSmart, PetCo, PetSmartRising and Petsmart, using data on consumer spending, food price, and product brand loyalty.
PetSmartRise, which is based in Melbourne, was the most effective with its targeting of shoppers who buy their pet food at the pet store, where a $1,000 deposit is required.
The study also looked at the impact of a food price hike by the Australian Government and a surge in the cost of imported pet food.
It found that the average pet food spend was $2.70, which rose to $3.10 in the pet market.
The price hike was not a huge shocker for consumers, but PetSmart Rising said its customers were more likely to be interested in pet food that was cheaper and more likely still to be on sale at the time.
The best way, PetShop.com said, was to keep an eye on the product price and spend at pet stores, as that was the biggest driver of spending in the Pet Shop category.
“This means the PetShop customer is likely to spend on pet food in their weekly budget, and they’ll also spend on the cheapest price available, such as pet food from PetSmart and PetCo,” PetShop’s chief marketing officer, Michael Papp, said.
“PetSmart is a good place to look for the best deals in the market.”
PetCo was the next best option for consumers to shop for pet food, but only at pet store chains.
It also did well with its targeted targeting of consumers who shop at pet food stores, although it found the majority of its customers weren’t in the low-cost category.
Petsmart, which has branches in Sydney, Melbourne and Brisbane, ranked second with a $2 per person average spend in the industry, and its customers had the most targeted spending.
Petco said its targets were based on customer behaviour, but said it used data to target people who were willing to spend more.
“PetsMart is the largest pet food retailer in the country with an average spend of $16 per person, so we target people that want pet food cheaper and in the best shape possible,” the company’s chief executive, Rob Mowat, said in a statement.
“We know this is a high-value category for consumers and we target this segment with increased customer focus, increased customer loyalty, and increased customer buying power.”
The best of the rest: PetSmartPetco was the best at targeting pet shoppers in its pet food segment, but it was the pet supply chain that stood out as the biggest success story.
The retailer ranked fourth in the sector with a total spend of nearly $4.50 per person on pet supplies and $8.50 on pet products.
PetCo is now offering pet food and supplies in its stores, which are usually cheaper than what it sells online.
Petstore.com was the worst offender in the food and pet supplies sector, spending $4 per person for pet supplies.
However, Petmart was not far behind, with a spending of $3 per person per household.
PetRising was the cheapest of the four pet food retailers, spending just $2, but the company was able to reach out to a number consumers who were looking to purchase pet food online.
“The PetRising customer is very loyal and they have been coming to PetRise for over 15 years,” Mr Mowato said.
“Their loyalty has not changed, so our focus was to get them to shop at PetRises to save them money.”
Pets.com, which does not advertise on its website, said it focused on the high-end pet food category, which had the highest spend per household in the US and the most successful marketing campaigns.
Patsmart ranked seventh in the retail category, spending less than $2 on pet supply and pet products in 2016.
It’s worth noting that pet stores aren’t the only ones that can be targeted for increased consumer spending.
PetSmart said it was also targeting consumers in the health, beauty and lifestyle industries.
“The Health & Beauty category is an extremely profitable one for us, and it has been our focus over the last year and a half,” Mr Papp said.
“With the launch of the PetSmart mobile app